Can Virtual Big Gulps Line Your Pockets??

We’ve all seen the mega launches of super expensive products that boast about how heavy the packing box is. “You Get 32 CD’s, 22 DVD’s and 3 Big Manuals of 250 Pages Each! This package weighs a whopping 15 pounds, delivered to your door!” As marketers we suspect that bigger is better, even when it’s […]


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Target Marketing – From Zero to #1 Seller

We talk about targeting the right people for your product, but just how valuable is it to know your audience? Here’s a quick case study of a deodorant that became a top seller through nothing more than pinpoint targeting of its customers: In Brandwashed: Tricks Companies use to Manipulate Our Minds and Persuade Us to […]


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Guy-Next-Door Beats the Guru Every Time

Your customers are bombarded daily by the same types of offers – so how can you stand apart from the crowd? Let’s take the online marketing niche as an example: Everyone is proclaiming to have THE product that will enable ANYONE to make a million dollars this year, or more. Prospects are confused because there […]


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Marketing With Cliffhangers and Teasers

Bloggers, email marketers, copywriters and writers of all genres, how do you keep your readers coming back for more? By utilizing that literary gem, the cliffhanger. I’ll show you how to use cliffhangers and teasers to increase your sales, but first a little background… We’ve all been caught up in a story only to realize […]


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How to Keep Your Email Subscribers

There’s more to making money from your list than simply getting people ON your list. In fact, it’s once they’re on your list that the real work begins because you not only don’t want them to unsubscribe – you want them to actively look forward to hearing from you, to open and read your emails, […]


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9 Ways to Be Certain You’ll Fail in Internet Marketing

Success is great, but failure is EASIER! Come on… I know you can do it. Here’s how: 1. Be filled with doubt. Cultivate it at every step, looking for reasons why you will fail, why your business plan won’t work, why effort is fruitless and hopeless. People who are successful want that success, they dream […]


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What If You Simply Do The Opposite?

Over and over we hear how to succeed, how to achieve our goals and dreams, and so forth. And yet, somehow most people are falling far short of those goals and dreams… Now why is that? Perhaps it’s time to do the opposite. In a famous episode of Seinfeld, George Costanza was a perennial loser […]


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The 6 Worst Affiliate Marketing Mistakes

You don’t have your own product yet and you want to make some money promoting affiliate products. But if you promote affiliate products via email, there is a better than even chance that you are making at least one of these mistakes and it’s costing you money. Imagine if every time you promote a product, […]


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4 Myths The “Experts” Tell You

Every time you turn around, there’s another guru offering a high ticket item that will save the day and put a fortune in your pocket – but will it? The thing about selling information to Internet marketers on how to market is that they are effectively creating their own competition – training others to do […]


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25 Unusual Split Tests that Increase Sales

Even the smallest changes can sometimes result in the biggest increases to your conversion rate. Take the headline split test, for example. Headlines A, B and C are tested against each other. Headline A converts at 1%, Headline C converts at 2.5%, and Headline B converts at 4.9%. Hmmm, which one should you pick? The […]


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Offline Marketers – This Simple Trick Slams Businesses with New Customers

This idea has been proven to work GREAT for insurance agents, and it can work phenomenally well for other businesses as well. Imagine you walk into Joe’s insurance to sell your marketing services. Joe is sitting at his desk, looking bored and sad. “Joe,” you say, “How’s business?” “Not great, he answers.” “Joe, I’ll bet […]


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5 BIG Emotional Motivators that Will Get You Sales

Here’s an experiment for you to try. If you don’t already, get a year’s worth of issues of any one magazine. If possible, make it a business magazine such as Entrepreneur. Now go through each issue of the magazine and see which full page and half page ads repeat month after month, and which ads […]


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Sneaky Trick Makes You Look Like a PRO

Carl was brand new to his niche. He had no authority, credibility or following. He knew no one. Yet within weeks he had sales, clients and JV partners. How did he do it? By being just a little bit sneaky, yet still 100% ethical and above board. Carl knew he needed an incentive to get […]


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Why Webinars are Your Best Tool EVER

You know webinars are a great way to sell products. Hop on a webinar, talk for 30 to 60 minutes and sell some products right there on the spot. Then rinse and repeat as many times as you like, buddying up with a different list owner each time. It’s simple, it’s fairly easy, and the […]


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Video Marketers: 15 Tips for Going VIRAL

Since you’re making videos anyway, why not shoot for the zenith of online video marketing and go for viral? While you can never totally predict what will go viral and what won’t, there are some tricks to make it much more likely your video is the one your viewers will forward to others. Here’s 15 […]


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The Secret to Getting What You Want

A man sets out on a journey of a lifetime. The problem is, he doesn’t know where he wants to go. So he spends the next 40 years wandering the back roads, never really going anywhere. Another man chooses his destination. It’s a promised land, far, far away. The dangers he faces along the route […]


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The Trick to Success in Online Marketing

I want to clear something up right now. Too many aspiring online marketers have bought into this fairy tale that says all you need is ONE BIG hit and you’ll magically go from broke to six-figures. 95% of the time it just doesn’t work like that. Nor is your online income going to magically grow […]


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How to Have FUN with Online Marketing

Okay, so you’ve hopefully got your core business online, or you’re about to put one online. You have it up and running, making money… …now what? First things first – figure out how to make MORE money in the business you already have. How do you get more customers? How do you sell those customers […]


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Formula for Launching a Product to Your Own List

Let’s say you’re reopening a membership for a limited time, or you’re launching a product just for your list. And by the way, this is a great way to test the waters on a product and see how well it converts. Once you go through this sequence, you’ll then be able to tell future affiliates […]


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Can You Make Money Online? (Debunking The Myths)

Millions have tried, millions are trying right now and millions will continue to try in the years ahead. There is so much misinformation out there regarding making money online, that you can easily be forgiven for thinking that all these millions are enjoying unbridled success. The real truth of course is that the vast majority […]


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Best Custom-Tailored Product Funnel Coaching Ever?

Imagine for a moment that you want to create a product in the dating niche. In fact, you even know what kind of product you want to create, who your target audience is and so forth. Now if you could just get someone to show you exactly what to do… What kind of emails should […]


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How to get the BEST Affiliates to Promote Your Products

Actually, I wanted to title this… “How to get the best affiliates to promote your products, put your links on their download pages, give you free solo ads, place your products in their funnels and send you lots of money and prizes.” …but obviously that title would be a bit long. If you’ve ever promoted […]


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How to Make More Sales with Less Effort Using Repulsion Marketing

I do a great deal of reading and researching on the topic of online marketing. I have to, it’s how I make my living. I imagine you do the same. Which is why you may have noticed that a lot of people tend to over complicate the whole online marketing thing. Really, you need a […]


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Use Faces in Your Ads to Engage Emotion

People love to tell you they are logical and rational, and that they make decisions based on the facts. But what people say and what they do are two different things. Between you and me, people make decisions based on emotion – they just don’t realize it. So how can you tap into those emotions […]


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How to Change Anyone, Even Yourself

You’ve been wanting to start an online business, but you keep putting it off. You want to build a new website, write a new book, create a new product, etc., but you can’t seem to do it. Or maybe you just want to exercise more or eat better, so you have the energy to run […]


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What’s in a Pen Name? Profits.

I know a few readers are going to take issue with what I’m about to say. That’s okay. If you don’t like this or you think it’s morally wrong, then simply don’t do it. For everyone else, riddle me this: What do Abigail Van Buren (Dear Abby), Anne Hathaway, Ann Rice, Ayn Rand, Dr. Seuss, […]


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“Don’t Pay Me Until You Make Money”

If you’ve been in marketing for awhile, and you cater to the online marketing crowd, then you’ve gotten an email from a subscriber that looks like this: You’ve gotten that email, too, right? I think we all have. Which got me to thinking… What if you set up a squeeze page that has an offer […]


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How to Retire in 5 Years

Are you willing to work like crazy for 5 years (give or take) so you can retire? If so, I’ve got a business plan for you. And I don’t care if you’re 20 or 70 – this can work. One note before we get started: Anything that you either can’t do, don’t want to do […]


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Making Daily Money from Freebie Seekers

Here’s a clever idea for making money with your list: You have a list of buyers and a list of prospects, right? Rent out your list of prospects to product owners, advertising their “Product of the Day.” This is different, because nearly all solo ad sellers won’t let ad buyers send traffic directly to a […]


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Punch THROUGH Your Income Goals

When you learn martial arts or most any form of fighting, one of the techniques they teach you is to punch through your opponent. For example, instead of aiming to punch your opponent’s face, you aim to punch a point just behind their head. This gives your punch much more force, because your target is […]


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Top Internet Marketing Secret Revealed

I don’t know what day you’re reading this. But I do know that today someone, somewhere, just launched a brand new Internet Marketing product or course that will finally teach you the secrets to building a successful Internet Marketing business in just months. How do I know this? Because every single day of every single […]


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Copywriting: Features vs. Benefits

It’s extremely important to understand the difference between features and benefits when you write copy. In fact, not understanding the difference can be death to your sales. Have you ever read a sales page and thought to yourself that it was just so boring that you couldn’t even force yourself to keep going even if […]


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Find a Coach, Mentor, or Accountability Partner

It’s very exciting to have your own business. You get to make decisions yourself, live life on your own terms, and determine how successful you become. We live in a great time for entrepreneurs – it’s extremely exciting, whether you’re new or experienced. At the same time, working for yourself can be very isolating. It […]


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The Secret to Selling PLR Licenses Online

PLR or private label rights don’t always enjoy the best reputation. Most marketers figure PLR was written by someone who either doesn’t speak English well or has no background in the subject matter. Oftentimes the PLR is cobbled together with a lousy sales letter with amateur graphics and sold as a package to unsuspecting marketers. […]


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How to Radically Revitalize Your Business in 30 Days with No Out of Pocket Expense

Have you ever driven your car onto a frozen lake, parked, cut a hole in the ice and started fishing? This might sound like a crazy idea if you’re from a warm climate. Why would you sit there on the ice for hours, freezing yourself silly, waiting for a fish to wake up from its […]


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The Ogilvy-Oyster Method of Sneaky Sales

“The Guide to Oysters” was the first ad advertising expert David Ogilvy wrote for his own agency. In the full-page ad, details on different oysters, where they come from and how they are prepared are given, along with photos of each. It’s a highly informative article; the kind people might rip out of a magazine […]


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Psychological Hack for Getting More Done

In the 70’s they did an experiment to see if the same college students who turned in their assignments on time also had clean socks. (No joke – they seriously did this.) The hypothesis was that people who got their schoolwork done would be the same people who got their personal chores done as well. […]


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Instantly Be More Charismatic in Videos

When teaching and selling via video, nearly all of us could do just a little bit better. We could be a little bit more interesting, a little bit more enthusiastic, a little bit more entertaining and a little bit more charismatic. It’s not easy to narrate a long slide show or to face the camera […]


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This Stupid Mistake Will Cost You Money

Don’t even second guess when I tell you that an abundance of typos on your sales page will create doubt in your prospect… They’ll suspect you have no clue what you’re doing. Further, they may suspect you’re a fly-by-nighter, someone who threw a site up to grab sales and then disappear like vapor in a […]


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Use this Netflix Binge Trick in Your Videos

You send out an email to your list promoting your webinar replay. Of course, you might not call it a webinar replay because some people don’t want to sit through a recording that lasts for an hour or two. They like what they read in the email. They click over to the page with the […]


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Who am I? It’s a question that defines us.

There are times in our lives where we are compelled to stop and take a look at ourselves and ask the question: Who am I? Obviously there are several follow up questions to that one, most often: Am I happy? Or What do I want now? But really all the follow-up questions we might ask […]


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Is Your Sales Funnel a House of Horrors?

No matter how much it makes you cringe, here’s something you must do on a regular basis. It’s vital that you know exactly what you are putting your customers through. What looks like a perfect sales funnel on your end could indeed be a house of horrors from the customers’ point of view. That’s why […]


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17.5 Simple Steps to Maximize Your Day

What happens when you combine the latest scientific evidence with everyday simple habits? You start to feel like you can do, be and accomplish anything. First, a little background to set the stage… According to Dr. Andrew Huberman, neuromodulators such as dopamine, serotonin, acetylcholine and others modulate and enhance the activity of particular brain circuits […]


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$100 a Day Flipping Insanely Simply Sites

While this isn’t something I’ve tried, I’ve seen others doing it for years so it must be working like gangbusters. You’re likely already aware of the concept of building a full website with sales funnel, sending traffic to it, making sales to show it works and then selling the website as a proven money maker, […]


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Egg Newsletter – Marketing You Can Touch

A chicken egg is a chicken egg and all chicken eggs of the world are the same, right? If that’s true, then how do you go about marketing YOUR eggs as being better or different than those other guys’ eggs?


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Hate Testing Your Funnel? Do This Instead

You already know that the better your funnel converts, the more money you can make. You can spend more on advertising or pay more in affiliate commissions and still make tons of money. The trick, of course, is getting your sales funnel to convert well. And to do that, you need to test… well… everything. […]


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Do Your Videos Make this Audio Mistake?

Imagine that you’re making a video about how to declutter a closet. In the video you show the closet beforehand, you explain what you’re going to do and how you’ll do it, and then you have a montage of video clips of you working while music plays. Finally, you come back on screen and give […]


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Add This Simple Line to Every Email You Send to Earn Thousands in Extra Income

This is truly old school and yet most marketers never do this. In fact, it can add several hundred dollars or more to your bottom line each and every month. And all it takes is a line or two of text in your emails. What is it? The signature line. Place a simple signature line […]


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Find Your Most Profitable Price in 24 Hours

If you charge $47 for a product, will you make more than if you charge $27? Think about it… It’s not just the price that matters, it’s also the conversion rate. If $27 converts at nearly twice or better the rate of $47, then $27 is a better price point for you. But what if […]


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How to Become the Go-To Expert in Any Niche Online with No Previous Experience

Are you entering a niche in which you have ZERO experience? Good. Actually, great! Here’s what you do… Start a blog. From day 1, explain that you know nothing about (your new topic, such as cooking) but you’re on a quest to learn (a specific outcome or goal, like how to make the world’s best […]


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